Candice Appleby Professional Ocean Athlete, Sweet Elite Ambassador, 4X Battle of the Paddle Elite Champion, Woman of the Year 2010,

Sweet Waterwear was established in Honolulu, Hawaii to innovate and create premium quality, fashionable, performance activewear for watersports enthusiasts around the world.

Just like the sport itself, our original passion for SUP standup paddle boarding continues to blossom. In this unique sport, the combination of joy, determination, fun, connection with nature and a desire to excel is unparalleled. We are driven not only by our own appreciation of all of these elements but also by our commitment to excellence and the opportunity to create and share our very best work with some of our favorite friends.   Life is Sweet… indeed.

And now for the first time, our “premium performance paddlewear” can also be purchased from the convenience of your home, right here at:

Let’s SUP IT UP right!